Magic City Ford Lexington stocks the full current Ford lineup, and Harrisonburg is where we see the widest range of shoppers — JMU and EMU families, first-time buyers, and everyone in between. Our new Ford inventory covers the F-150, Explorer, Bronco, Bronco Sport, Maverick, Ranger, and Super Duty.

The F-150 is worth the drive for Harrisonburg truck buyers on its own — it's consistently one of our best-stocked models, and we can tell you exactly which trims and configurations are on the ground before you leave home. Find one online first.

For families cross-shopping SUVs, the Explorer's third-row seating makes it a common pick among Harrisonburg buyers. Inventory turns over regularly, so call ahead and we'll confirm exactly which F-150 and Explorer trims are on the ground the day you plan to visit.

A lot of Harrisonburg shoppers ask whether a Ford Blue Advantage Certified Pre-Owned vehicle is worth the extra cost over a standard used Ford — and for most buyers, the 172-point inspection and Ford-backed limited warranty behind every CPO unit make it worth it, especially for a purchase you're driving an hour home.

We keep certified F-150s, Explorers, and Broncos in regular rotation, alongside standard used inventory for buyers who don't need the CPO warranty. Our Ford Certified page details exactly what the inspection covers.

First-time buyers and JMU or EMU students working with a tighter budget can start with our vehicles under $25,000, where we group our best-priced used inventory.

Our factory-trained technicians handle routine maintenance and warranty work with genuine Ford OEM parts, and service hours run Monday through Friday, 7:30 AM to 5:30 PM.

We also operate an on-site collision center, which matters for Harrisonburg customers who'd otherwise have to choose between a body shop and a Ford-trained service department. One stop covers both, with OEM parts and factory repair procedures.

Given the hour drive, most Harrisonburg customers schedule ahead online, and ask about Ford Pickup & Delivery for routine visits that don't need an in-person conversation with a technician.

Our finance team works with JMU and EMU students buying their first vehicle just as often as returning Ford owners trading up. If you're a first-time buyer, ask specifically about pre-approval — building a record with limited credit history is common, and we can usually structure something workable.

Use our payment calculator to compare a new F-150 against a certified pre-owned Explorer, and check our free credit score tool if you're not sure where you stand before you start shopping.

Trading in a current vehicle? Our Value Your Trade tool gives a real, market-based estimate that we apply directly toward your next Ford.

Harrisonburg is our largest backyard market, and it's also where the "is it worth the drive" question comes up most. For an hour on I-81, buyers get real inventory depth in F-150 and Explorer, a certified pre-owned program most independent lots can't match, and an on-site collision center most franchised stores don't have.

Magic City Ford Lexington has served the Shenandoah Valley since 1938, earning a Ford President's Award for Customer Satisfaction in 2011 and 2012 and a 75-year milestone award from Ford. Read more about our history and our team.

If you want to know what real Harrisonburg customers say before you drive down, ask our staff for reviews and references directly, or contact us and we'll point you to them. Call (540) 463-3196 to get started.